Sr. Marketing Data Analyst

Location: Manila, Philippines

Company

Axos delivers digital financial tools and services for individuals, small businesses, and companies through a technology-driven banking platform.

What you will do

• Design and own scalable measurement frameworks for attribution, marketing efficiency, funnel analysis, and conversion across channels and business segments.
• Lead advanced analyses including multi-touch attribution, marketing mix considerations, cohort and lifecycle analysis, and scenario or pro forma modeling.
• Partner with Director- and VP-level marketing stakeholders to define measurement priorities and translate analytics into strategic recommendations.
• Build and maintain core dashboards and self-service reporting infrastructure to reduce ad hoc and manual reporting requests.
• Own data governance and definitional consistency across GA4, Salesforce CRM and Marketing Cloud, and Adobe Workfront reporting.
• Mentor junior and mid-level analysts, review their work, and improve analytical rigor and output quality.

Requirements

• 5+ years of experience in marketing analytics, including at least 2 years in a senior or lead capacity.
• Advanced SQL skills and experience working with large, imperfect datasets.
• Deep proficiency in GA4 and Salesforce CRM and Marketing Cloud.
• Experience building measurement frameworks from scratch.
• Strong business communication skills with the ability to present recommendations to non-technical executives.
• Experience working with or managing junior team members.

Nice to have

• Experience in financial services, banking, or another regulated industry.
• Experience with marketing mix modeling or multi-touch attribution in long B2B sales cycles.
• Experience partnering with large enterprise marketing organizations and multi-entity or multi-brand structures.
• Familiarity with Adobe Workfront, Adobe Analytics, AEM, or equivalent enterprise marketing technology.

Culture & Benefits

• Work within a diverse team of independent, insightful, and technology-focused innovators.
• Employment is subject to successful completion of credit, criminal background, medical, and drug screening.
• Standard office-based work includes extended sitting and regular use of computer and office equipment.
• Reasonable accommodations may be provided for individuals with disabilities.