Brand Manager (Game Marketing)

Location: Remote worldwide. Candidates based in Ireland with the right to work there may be hired as full-time employees; candidates outside Ireland may be engaged as contractors depending on local employment and tax requirements. Collaboration outside traditional office hours may be required for the global team.

Company

hirify.global is a fully remote game studio behind the tactical shooter Ready or Not, with more than 16 million copies sold across all platforms.

What you will do

• Build positioning, messaging frameworks, brand guidelines, and coherent tone, voice, and visual identity across game titles and the studio label.
• Plan and run campaigns for announcements, content updates, DLC, platform launches, and seasonal moments.
• Write creative briefs, manage the marketing calendar, and coordinate campaign execution across multiple titles.
• Connect campaigns to commercial targets such as wish lists, conversion, reactivation, and platform acquisition.
• Analyze Steam and first-party data, community sentiment, and creator coverage to adjust campaign plans.
• Coordinate development, publishing, creative, community, platform, agency, contractor, and media partners.

Requirements

• 6+ years of experience in brand management, product marketing, or publishing within the games industry.
• Essential experience with games, ideally premium PC or console titles.
• Proven ability to lead campaigns from strategy through execution and measurement.
• A campaign portfolio demonstrating strategy, campaign beats, execution, and results.
• Confidence working with data and connecting brand activity to commercial outcomes.
• Experience coordinating development teams, leadership, platform partners, agencies, and media while managing multiple titles and campaign moments.

Nice to have

• Understanding of tactical shooters, milsim, or hardcore gaming communities.
• Understanding of authenticity within a genre beyond adopting its aesthetic.
• Go-to-market experience across console or mobile platforms in addition to PC.
• Experience on both the developer and publisher sides of the games industry.

Culture & Benefits

• Fully remote-first studio with a team of more than 90 people worldwide.
• Opportunity to shape the positioning of an established franchise and build brand foundations for new IP.
• Direct reporting to the Marketing and Publishing Director with ownership of defined projects.
• Employment format adapted to local employment and tax requirements.