UA Creative Strategist (Mobile Games)

Location: Remote from Turkey, Poland, Serbia, Portugal, Spain, or Romania

Company

hirify.global develops mobile game user acquisition advertising through creative strategy, production, and performance testing.

What you will do

• Develop a continuous pipeline of video ad concepts, hooks, formats, and creative hypotheses for mobile games.
• Research advertising trends across TikTok, Meta, YouTube, AppLovin, Google, Unity, Mintegral, and emerging channels.
• Deconstruct successful ads and maintain a library of creative formats, hooks, and patterns.
• Write production-ready briefs, scripts, storyboards, and references, and provide direction to editors, designers, creators, agencies, and production partners.
• Work with UA managers to interpret CTR, IPM, CVR, CPI, ROAS, retention, and other creative performance signals.
• Use AI tools to prototype concepts, generate variations, and evaluate AI-native creative workflows.

Requirements

• 3–5 years of relevant experience in mobile games, mobile apps, performance creative, creative strategy, advertising, or a related field.
• Strong understanding of mobile game UA creative and performance advertising.
• Strong instinct for short-form video, including hooks, pacing, storytelling, visual communication, and attention.
• Analytical thinking and the ability to interpret creative performance data and explain why an advertisement works.
• Ability to turn insights into creative hypotheses and actionable production briefs.
• Familiarity with generative AI creative tools, strong communication skills, initiative, and willingness to challenge existing assumptions.

Nice to have

• Experience as a mobile game Creative Strategist or Creative Producer, particularly with casual or hybrid-casual games.
• Experience with Meta, TikTok, Google, or major mobile ad networks.
• Familiarity with Sensor Tower, AppMagic, Apptica, Meta Ads Library, or TikTok creative tools.
• Experience managing UGC creators or external creative agencies, plus knowledge of playable ads.
• Basic ability to use CapCut, Premiere, After Effects, Unity, or game capture tools.

Culture & Benefits

• Remote work from the listed countries.
• Market-competitive, tax-free USD salary.
• Paid time off.
• Performance bonus.
• Annual performance reviews.