4 часа назад
Head of Marketing (Animation)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Marketing (Animation): Building a scalable global marketing function for an expanding portfolio of original animated IP with an accent on paid media, audience analytics, CRM, lifecycle marketing, and loyalty. Focus on designing the marketing organisation, improving campaign measurement and optimisation, and building the systems, budgets, and capabilities needed to grow global fandom.
Location: Sydney, New South Wales, Australia. Flexible environment with opportunities for remote work. Relocation assistance is available for workers wishing to move to Australia.
Company
Independent Australian animation studio producing original long-form animated shows distributed on YouTube, including The Amazing Digital Circus and Murder Drones.
What you will do
- Translate the overall marketing strategy into priorities, plans, capabilities, budgets, and measurable outcomes.
- Lead and develop the marketing division, including team structure, hiring, senior talent development, and performance management.
- Build global paid media capabilities across advertising strategy, audience targeting, experimentation, retargeting, optimisation, attribution, and measurement.
- Develop audience analytics, CRM, loyalty, and lifecycle marketing capabilities covering segmentation, email, membership, personalisation, retention, and win-back.
- Partner with the Marketing Director and cross-functional teams to plan, distribute, measure, and optimise campaigns across shows, products, and franchises.
- Build scalable marketing infrastructure, operating plans, reporting, workflows, and resource allocation across the function.
Requirements
- 10+ years of marketing experience, including significant leadership experience in entertainment, media, gaming, consumer products, technology, or another global consumer or IP-driven organisation.
- Experience leading and scaling multidisciplinary marketing teams and building new capabilities.
- Strong experience translating marketing strategy into plans, budgets, team structures, and measurable outcomes.
- Deep expertise in paid advertising and performance marketing, including targeting, channel strategy, experimentation, retargeting, optimisation, attribution, and measurement.
- Strong analytical, people leadership, stakeholder management, and data-driven decision-making skills.
- Experience building CRM, lifecycle marketing, loyalty, membership, or customer engagement programmes and managing significant marketing budgets.
Nice to have
- Experience in PR, media relations, SEO, CRO, affiliate marketing, or international marketing.
Culture & Benefits
- Art-first, innovative, collaborative, and inclusive work environment.
- Flexible work environment with opportunities for remote work.
- Fun office environment where individual input is valued.
- Relocation assistance for moving to Australia.
- Regular work functions, free entry to conventions and events, and company breakfasts and lunches.
- Career development support and access to an Employee Assistance Program for confidential mental health and wellbeing support.
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