Marketing Analyst

Location: Santa Rosa, California, USA; onsite

Salary: $73,900–$98,500 annually

Company

hirify.global Home Warranty provides home warranty products and services to home sellers, buyers, and agents as part of hirify.global’s family of companies.

What you will do

• Analyze pricing performance, customer behavior, product trends, and market data to support product strategy and retention initiatives.
• Develop pricing analyses, segmentation models, dashboards, reports, and analytical models using Python, SQL, and BI tools.
• Evaluate offers, campaigns, promotional strategies, retention programs, churn, customer lifetime value, conversion, pricing elasticity, and campaign ROI.
• Design and measure tests for pricing changes, promotions, and retention programs.
• Support forecasting, scenario modeling, performance monitoring, and data-quality checks across products and customer segments.
• Present clear business recommendations to marketing, product, finance, leadership, and other cross-functional stakeholders.

Requirements

• Bachelor’s degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field.
• 3–5 years of experience in analytics, pricing, marketing strategy, revenue management, or a related role.
• Hands-on experience with Python and/or SQL for detailed analysis of large datasets.
• Understanding of pricing strategy, customer analytics, and retention metrics.
• Advanced Excel skills and the ability to communicate insights to technical and non-technical audiences.
• Strong problem-solving skills, attention to detail, and ability to manage multiple priorities.

Nice to have

• Experience in financial services, insurance, banking, lending, fintech, or other regulated industries.
• Familiarity with customer lifecycle analysis, churn modeling, A/B testing, segmentation, forecasting, or predictive modeling.
• Experience supporting product strategy or go-to-market decisions through quantitative analysis.
• Experience with Tableau, Power BI, DAX, data modeling, or dashboard development.

Culture & Benefits

• Inclusive, people-first workplace focused on employee support and professional growth.
• Benefits may include medical, dental, and vision coverage, 401(k), paid time off, paid sick leave, and an employee stock purchase plan.
• Equal opportunity employer committed to an inclusive workplace.