Influencer & Content Strategy Manager (Beauty)

Location: Toronto, Canada; hybrid schedule with work in the Toronto office required

Salary: CAD 93,000–116,200 per year

Company

Procter & Gamble is a consumer goods company with beauty brands that use influencer marketing and social-first digital content to build brand affinity and consumer engagement.

What you will do

• Lead influencer strategies aligned with brand business objectives.
• Partner with and oversee a PR agency in the execution of influencer campaigns.
• Collaborate with cross-functional teams on paid media, social landscape assessments, creative best practices, and business plans.
• Manage budget allocation and program performance reporting.
• Track and analyze content performance to optimize future influencer strategies and partnerships.
• Drive operational excellence across workflows, timelines, approvals, and execution.

Requirements

• 5+ years of professional experience in social media, digital marketing, content strategy, and influencer marketing.
• Bachelor’s degree or equivalent preferred.
• Experience with the Canadian market and its cultural and digital landscape.
• Strong relationship management, collaboration, storytelling, reporting, and multitasking skills.
• Ability to adapt to changing priorities, take ownership, and deliver results with attention to detail.
• Must be authorized to work in Canada; work authorization sponsorship is not available.

Nice to have

• Experience in the beauty sector.
• Growth mindset and interest in experimentation and continuous improvement.

Culture & Benefits

• Collaborative work with cross-functional teams and agency partners.
• Inclusive content and stakeholder collaboration are emphasized.
• Employment equity and diversity are valued.
• Disability accommodations are available throughout the recruitment, assessment, and selection process.

Hiring process

• Submit the application and complete the required assessments.
• Selected candidates may be invited to complete online assessments available in more than 20 languages.
• Applications are reviewed on a rolling basis.