Senior Manager, Brand Marketing Strategy

Location: Hybrid, with work from the Yonge & Eglinton office at least 1–3 times per month. Applicants must currently reside in Canada and be legally entitled to work in Canada.

Salary: $95,000–$125,000 CAD annually

Company

Heart & Stroke is a Canadian health charity focused on promoting health, saving lives, and supporting recovery from heart disease and stroke.

What you will do

• Partner with the Director of Brand Marketing on annual planning and integrated campaign strategy.
• Lead cross-functional planning across Brand, Fundraising, Mission, Communications, Media, Analytics, and external partners.
• Develop campaign briefs, content calendars, fundraising messages, narratives, and brand-aligned creative direction.
• Manage creative and media agencies, campaign production, French translation, approvals, budgets, timelines, and risk resolution.
• Define campaign objectives, audiences, targets, and KPIs, and drive real-time optimization based on performance data.
• Lead campaign performance reporting, incorporate learnings into future planning, and support talent development and coaching.

Requirements

• 10+ years of experience in brand marketing.
• Experience planning and implementing 360-degree omnichannel marketing campaigns.
• Experience coordinating cross-functional teams toward shared goals.
• Experience using insights and analytics to define audiences, creative, messaging, and channel opportunities.
• Strong understanding of digital marketing and digital media, with excellent communication, presentation, analytical, leadership, and creative problem-solving skills.
• Currently residing in Canada and legally entitled to work in Canada.

Nice to have

• University degree in Marketing or Business.
• Understanding of the not-for-profit or charity category.

Culture & Benefits

• Inclusive, accessible culture grounded in respect, compassion, trust, and well-being.
• Paid vacation, personal and wellness days, plus company-wide closure from December 25 to January 1.
• Health, medical, dental, vision, life, disability, and employee assistance benefits.
• Defined contribution pension plan with employer matching.
• Flexible hybrid work model, mobile phone and home office reimbursement, and professional development opportunities.

Hiring process

• Apply with a resume by September 18, 2026.
• Interviews may be conducted virtually or in person, with advance notice for in-person interviews.