Associate Manager, Segment & Innovation Marketing (Product Marketing)

Location: hirify.global Corporate Office in Charlotte, North Carolina, USA; hybrid work with remote work available once a week after the 90-day onboarding period. Domestic relocation is not available.

Company

hirify.global is a business unit of SC Johnson that manufactures skincare, cleaning, hygiene products, smart technologies, and professional-market solutions.

What you will do

• Develop and deliver segment strategies, growth plans, and innovation priorities aligned with North American objectives.
• Analyze end-user needs, market trends, competitor activity, and commercial performance to identify growth opportunities.
• Lead end-to-end New Product Development and Existing Product Development projects with RD&E through the stage-gate process.
• Develop value propositions, messaging, claims, campaign briefs, and marketing materials with regulatory, legal, sales, and commercial stakeholders.
• Manage the assigned product portfolio, including lifecycle recommendations, mix optimization, and margin improvement initiatives.
• Track segment performance, support sales and customer training, and recommend actions to improve growth and market impact.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of product marketing experience, including innovation, new product development, and portfolio strategy.
• At least 2 years of experience developing and commercializing physical products.
• Legal authorization to work in the United States without current or future sponsorship is required.
• Strong analytical, communication, stakeholder management, organizational, and cross-functional collaboration skills.
• Working knowledge of Microsoft Office, Teams, and SharePoint.

Nice to have

• Experience leading innovation and end-to-end NPD/EPD processes in a multi-country or regional environment.
• Understanding of customer journeys, campaign development principles, and digital performance metrics.

Culture & Benefits

• Full-time schedule during regular Monday–Friday business hours.
• Collaborative, in-person work environment focused on teamwork, problem-solving, and innovation.
• Up to 10% travel.
• Inclusive workplace with equal opportunity and accommodation support during the application process.