Audience Growth Analyst (SEO)

Location: New York, United States

Base salary: $60,000–$67,000 per year, plus a discretionary bonus and benefits.

Company

Sotheby’s is an auction, private sales, and retail business focused on exceptional art, luxury objects, collectibles, and related financial services.

What you will do

• Track and analyze keyword positions for luxury categories using SEMrush.
• Support SEO performance dashboards in Adobe Analytics and provide insights into content performance.
• Help implement SEO strategies for luxury division landing pages to improve rankings and organic traffic.
• Collaborate with content marketing to create, update, and optimize SEO-driven content.
• Write and refine keyword-optimized evergreen copy using AI tools and existing resources.
• Conduct competitive analysis and prepare monthly performance updates and strategic priorities.

Requirements

• 1–2 years of experience in copywriting, SEO copywriting, or a related role.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience with SEO and analytics tools such as SEMrush, Google Analytics, or Adobe Analytics.
• Ability to write compelling, optimized content for digital platforms.
• Data-driven, detail-oriented, organized, proactive, adaptable, and collaborative approach.
• Basic knowledge of content management systems and willingness to deepen SEO expertise.

Nice to have

• Passion for the luxury industry and understanding of its dynamics and trends.
• Familiarity with AI-driven content tools and their applications in SEO.

Culture & Benefits

• Fast-paced, collaborative working environment.
• Opportunity to develop expertise in SEO, copywriting, analytics, and data-driven marketing.
• Competitive benefits package.
• Eligibility for a discretionary bonus.