Growth Marketing Manager (Paid Social)

Location: San Francisco; in-office role

Salary: $160K–$210K annually plus equity

Company

Decagon is a conversational AI platform that enables enterprises to deliver personalized customer experiences through AI agents across voice, chat, email, SMS, and other channels.

What you will do

• Own paid social programs across LinkedIn, Meta, X, Reddit, and emerging platforms from creative briefing through launch, optimization, and reporting.
• Build and scale Decagon’s paid social motion in EMEA, adapting targeting, creative, budget pacing, currencies, and compliance practices to local markets.
• Partner with EMEA sales leadership to align budget allocation with pipeline opportunities by market and segment.
• Connect paid social spend to pipeline and revenue by market and channel, using data beyond activity metrics such as CTR and CPL.
• Run structured experiments across creative, audiences, and channels, then turn successful approaches into repeatable playbooks.
• Support adjacent EMEA demand generation initiatives, including ABM, landing pages, and email.

Requirements

• 5+ years of performance marketing experience with a clear specialization in paid social.
• Experience managing six-figure-plus monthly paid social budgets and making allocation decisions across campaigns, audiences, and markets.
• Experience running or scaling paid social programs in EMEA, including work with different currencies, buying behaviors, local targeting, and GDPR compliance.
• Strong analytical skills and experience connecting spend by market and channel to pipeline and revenue.
• Experience collaborating with regional sales teams to align marketing spend with pipeline opportunities.
• Ability to contribute to ABM, landing page, and email initiatives when regional needs require it.

Nice to have

• Experience with Clay or similar audience-building tools.
• Experience launching a paid social program in a new region from scratch.
• Knowledge of a European language relevant to key EMEA markets.
• Perspective on emerging paid social channels or formats for EMEA.

Culture & Benefits

• Fast-paced startup environment focused on ownership, speed, and continuous learning.
• Medical, dental, vision, life insurance, and disability benefits for full-time employees.
• Retirement plan, parental leave, and fertility and family-building benefits.
• Monthly wellness and lifestyle stipend.
• Daily office lunches and snacks.
• Take-what-you-need vacation policy, subject to local requirements.