Paid Social Manager (Retail)

Location: Remote in the United States; hiring is currently available only in Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, and Wyoming. Occasional onsite expectations apply.

Company

Bed Bath & Beyond is a retail company developing consumer applications and technologies including AR, blockchain, and machine learning.

What you will do

• Support paid social strategy across Meta, TikTok, Reddit, Pinterest, Snapchat, and emerging platforms.
• Set budget allocation, pacing, audience strategy, and channel plans to achieve CAC and growth targets.
• Manage and develop Paid Social Specialists and direct agency partners on campaign execution, QA, optimization, and account hygiene.
• Build testing roadmaps covering creative, audiences, placements, and bidding strategies.
• Own CAC, CVR, CTR, and spend-pacing reporting, diagnose performance shifts, and direct corrective action.
• Partner with analytics, creative, paid media, and regional marketing teams on measurement, briefs, omnichannel planning, and budget discussions.

Requirements

• 4–6+ years of hands-on paid social experience, including 1–2 years managing people or leading agency relationships.
• Deep expertise in Meta and TikTok.
• Strong knowledge of campaign structure, audience strategy, creative testing, and performance optimization.
• Experience running performance-driven paid social for omnichannel consumer brands at scale.
• Ability to translate data into tactical optimizations and executive-level performance narratives.
• Bachelor’s degree in marketing or a related field; ability to perform general office functions, including sitting, standing, and occasional lifting of up to 25 pounds.

Nice to have

• Experience with Pinterest, Reddit, or Snapchat.
• Experience with Brand Lift Studies, media mix modeling, and incrementality testing.

Culture & Benefits

• Inclusive culture focused on understanding, acceptance, respect, and diversity.
• 401(k) with a 6% match.
• Flexible schedules.
• Tuition reimbursement, leadership development, and mentorship programs.
• Onsite health clinic, onsite fitness center, and employee resource groups.