Paid Social Manager

Location: North Bethesda, Maryland, United States; 4 days onsite at the corporate headquarters

Salary: $99,919–$117,552 annual salary, plus eligibility for an annual bonus under the Management Incentive Plan.

Company

hirify.global is a global lodging franchisor with 7,500 hotels across 45+ countries and territories.

What you will do

• Serve as the in-house paid social subject-matter expert across Meta, TikTok, Reddit, Pinterest, and emerging platforms.
• Define channel frameworks, best practices, audience strategies, and recommendations for annual and quarterly media planning.
• Build relationships with social platforms and agency partners to identify innovation, beta access, and capability-building opportunities.
• Create repeatable playbooks, templates, and operating improvements that improve quality, consistency, and scalability.
• Lead paid social testing and learning initiatives, including creative, incrementality, audience, and platform capability testing.
• Translate competitive intelligence, platform developments, and performance signals into actionable strategic recommendations.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or equivalent related experience.
• 3–5 years of experience in paid social or performance-focused social media.
• Deep expertise in social media platforms and experience in a strategy, innovation, center-of-excellence, or subject-matter-expert role.
• Experience developing channel-level points of view and frameworks and influencing cross-functional teams through recommendations.
• Strong understanding of platform algorithms, automation, creative testing, measurement frameworks, and experimentation methodologies.
• Proficiency with Microsoft Office, particularly Excel and PowerPoint, for analysis, forecasting, and executive-ready communication.

Culture & Benefits

• Employment requires onsite work four days per week in North Bethesda, Maryland.
• Visa sponsorship is not available now or in the future.
• Medical, dental, and vision coverage.
• Paid holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious-observance leave.
• Retirement and health savings benefits, employee recognition programs, and discounts at Choice hotels worldwide.