Director, Digital Marketing & Strategy (Management) (Latin Music)

Location: New York, NY, USA; in-office five days a week

Salary: $116,000–$145,000 USD per year

Company

hirify.global is a music and entertainment company representing management clients ranging from emerging talent to global artists.

What you will do

• Develop and execute digital marketing blueprints, release plans, and go-to-market strategies for assigned management clients.
• Drive revenue-generating initiatives across direct-to-consumer channels, exclusive content windows, playlist placement, influencer integrations, and non-traditional partnerships.
• Create 12-month-plus marketing roadmaps connecting music releases with touring, live events, and commercial offerings.
• Build senior-level relationships with DSPs, streaming services, social platforms, retail channels, labels, artist managers, and cultural partners.
• Establish tracking frameworks, analyze streaming and audience data, and optimize active campaigns against ROI targets.
• Maintain release schedules, partner deliverables, artist dashboards, priority launches, catalog campaigns, and special projects end-to-end.

Requirements

• 7–10 years of progressive experience in artist management, release strategy, or platform/DSP relations.
• Deep knowledge of digital marketing, streaming, social media, music, and contemporary culture, especially Latin music and Urbano Latino.
• Hands-on ability to move from strategic planning to tactical execution, including copywriting and field content capture.
• Experience extracting actionable insights from DSP dashboards, Google Analytics, CRM platforms, ESPs, and social listening tools.
• Working knowledge of audio, photo, and video editing software, plus social listening and scheduling tools.
• Fluency in written and spoken Spanish and English is mandatory. Applicants must have U.S. work authorization that does not require employer visa sponsorship.

Nice to have

• Advanced consumer analytics experience.
• Established international partner or influencer relationships.
• Familiarity with A&R processes or creative direction.
• Bachelor's degree in a related field.

Culture & Benefits

• Medical, vision, dental, and mental health benefits for employees and families.
• Health care concierge access and Flexible Spending or Health Savings Accounts.
• Paid time off, paid holidays, sick time, and floating days.
• Free concert tickets and career and skill development through School of Live.
• 401(k) program with company match.