Associate Director, Audience Development - The Orchard (Music Marketing)

Location: New York, United States. Office-first role requiring in-office work four days per week. Occasional evening and weekend work is required to support priority releases and live events.

Annual base salary: $85,000–$100,000 USD.

Company

The Orchard is a global music distributor and artist and label services company operating across more than 50 markets, combining industry expertise, technology, marketing, data analysis, distribution, and rights services.

What you will do

• Lead day-to-day strategies for growing artists’ first-party fan audiences through email and SMS.
• Plan and execute end-to-end fan acquisition campaigns, including landing pages, sign-up flows, platform setup, testing, launches, and reporting.
• Optimize paid lead-generation campaigns across Meta, TikTok, and other relevant platforms.
• Connect audience acquisition with CRM journeys, e-commerce product discovery, merchandise sales, and repeat purchases.
• Define KPIs, analyze audience behavior and conversion patterns, and translate performance data into recommendations for internal teams, artists, and label partners.
• Guide the use of audience tools, CRM integrations, consent management, and new technologies in collaboration with Product, Design, Engineering, Privacy, and marketing teams.

Requirements

• 5+ years of experience in audience development, digital marketing, fan acquisition, growth marketing, or a related consumer-focused field, including e-commerce experience.
• Demonstrated success growing first-party email and SMS audiences and linking growth to measurable business outcomes.
• Hands-on experience with lead-generation campaigns across paid, organic, artist-owned, and partner channels.
• Experience with Klaviyo, Laylo, Salesforce, Braze, or similar audience and marketing platforms, plus e-commerce platforms such as Shopify.
• Strong knowledge of conversion funnels, landing-page optimization, audience targeting, A/B testing, customer acquisition economics, segmentation, consent management, GDPR, and CCPA.
• Strong analytical, communication, collaboration, and stakeholder-advisory skills, with the ability to combine strategic planning and hands-on execution.

Nice to have

• Experience in music, entertainment, or another consumer-focused industry.
• Passion for music, fan behavior, e-commerce, and technology-driven artist-fan relationships.

Culture & Benefits

• Inclusive, collaborative, and global working community.
• Modern office environment designed to support productivity, creativity, and teamwork.
• Medical, dental, vision, life, disability, and 401(k) benefits with employer matching.
• Paid leave programs, winter recess, family support, mental health resources, fertility coverage, and childcare and eldercare support.
• Professional growth and development opportunities, including tuition and student-loan reimbursement programs.