Digital Advertising Specialist (Healthcare)

Location: Morgantown, West Virginia; in person

Company

Full-service marketing and advertising agency specializing in video production, strategic storytelling, media buying, and performance-driven campaigns.

What you will do

• Develop campaign briefs covering objectives, audiences, messaging, platforms, budgets, and success metrics.
• Build and launch campaigns across Google Ads, DV360, Meta, TikTok, programmatic platforms, and DSPs.
• Manage healthcare advertising accounts, including multi-location and multi-service-line campaigns for hospital systems and provider networks.
• Monitor campaigns daily and optimize targeting, retargeting, funnels, budgets, and channel performance.
• Analyze CTR, conversions, CPA, ROAS, and other KPIs; prepare reports and actionable insights.
• Present campaign results to clients and collaborate with creative, video, and strategy teams.

Requirements

• Experience building and managing campaigns in Google Ads, DV360, Meta Business Manager, TikTok Ads, programmatic, or DSP environments.
• Experience with daily campaign monitoring, hands-on optimization, campaign structure, targeting, and performance metrics.
• Experience with GA4 and Google Tag Manager.
• Strong analytical, organizational, reporting, and client presentation skills.
• Familiarity with healthcare advertising restrictions, compliant conversion tracking, HIPAA-conscious pixel implementation, and legal or compliance reviews.
• Ability to manage multiple campaigns and deadlines while collaborating effectively with internal teams.

Nice to have

• Experience managing digital advertising for hospital systems, health systems, or multi-location provider groups.
• Experience with emerging digital advertising platforms.

Culture & Benefits

• Full-time schedule from Monday to Friday with an 8-hour shift.
• Competitive salary and performance bonuses.
• United Healthcare health insurance with a 75/25 premium split.
• Dental and vision insurance, plus a retirement savings plan with company match.
• Family membership to Mylan Park & Aquatic Center.
• Generous paid holiday and PTO policy.