4 часа назад
Senior Manager, Growth Marketing - Organic Growth & Discovery (AI)
115 200 - 144 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Manager, Growth Marketing - Organic Growth & Discovery (SEO/AEO/ASO): Leading organic growth across search engine optimization, AI-powered discovery, app store optimization, and referral marketing to convert high-intent traffic into loyal customers with an accent on scalable acquisition and cross-functional execution. Focus on architecting AEO for AI models and LLMs, improving technical SEO and app discoverability, scaling viral referral mechanics, and building measurement frameworks for executive decision-making.
Location: Brooklyn, NY, United States. Office-centric work is expected, with the option to work remotely on Fridays in accordance with company policy.
Base salary: $115,200–$144,000 per year.
Company
is a circular fashion platform offering designer apparel and accessories through subscriptions, one-time rentals, and ownership, supported by proprietary technology and reverse logistics.
What you will do
- Lead on-page, off-site, and technical SEO to improve rankings, data content, and qualified website traffic.
- Architect AEO strategies for AI-powered search engines, language models, and emerging discovery platforms.
- Drive iOS App Store discoverability through ASO, listing enhancements, keyword optimization, visual content, A/B testing, and mobile measurement.
- Scale referral marketing through incentive structures, improved referral mechanics, viral loops, and integrated marketing touchpoints.
- Partner with Site Merchandising, Product, Engineering, and Marketing teams to implement SEO and AEO practices across digital properties.
- Build measurement frameworks, monitor program health, analyze performance, and share insights with executives and stakeholders.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field.
- 7+ years of hands-on experience in SEO, growth marketing, or digital marketing.
- High proficiency with SEO tools, including Google Search Console, Bing Webmaster Tools, and keyword research platforms.
- Experience partnering with Product, Engineering, or UX/UI teams on technical SEO roadmaps involving Core Web Vitals, structured data, indexation, and linking.
- Proficiency with CMS platforms such as Contentful and familiarity with web analytics tools.
- Analytical, customer-focused communication skills with the ability to work across marketing, engineering, product, and business stakeholder groups.
Nice to have
- Experience with Looker or Heap.
Culture & Benefits
- Paid time off, including vacation, bereavement, and family sick leave.
- Health, vision, dental, FSA, and dependent care benefits from the first day of employment.
- 401(k) matching and universal paid parental leave with a flexible return-to-work program.
- Employee subscription and rental discounts, company-wide events, and outings.
- Paid sabbatical after five years of continuous service.
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