8 часов назад
Senior Associate, Private Wealth Client Marketing
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Associate, Private Wealth Client Marketing (Financial Services): Building coordinated, data-driven marketing campaigns for global wealth audiences with an accent on audience segmentation, personalization, and multi-channel execution. Focus on developing campaign journeys, translating fundraising priorities into messaging and channel plans, and using performance insights to refine targeting and engagement.
Location: Boston, United States; hybrid work arrangement. Up to 18 remote workdays per quarter are available with manager approval.
Company
is a global private markets investment firm delivering solutions to clients and investing partners.
What you will do
- Build coordinated marketing campaigns aligned with Global Private Wealth fundraising priorities, client acquisition, engagement, and pipeline development.
- Translate inputs from Investor Relations, business leadership, and product marketing into campaign concepts, messaging frameworks, and channel plans.
- Define wealth audience strategies across home office, platform, wirehouse, RIA, private bank, and financial advisor segments.
- Use internal and third-party data for segmentation, audience development, personalization, measurement, and campaign optimization.
- Develop prospect and client lifecycle journeys across email, web, paid media, social, advisor communications, and event-related campaigns.
- Manage campaign materials, timelines, dependencies, workflows, approvals, reporting, and scalable execution processes across regions.
Requirements
- 5–8 years of marketing experience, preferably in asset management, alternatives, or financial services.
- Bachelor of Science degree or equivalent experience.
- Deep familiarity with wealth audiences and the US market, with the ability to apply insights across global markets.
- Experience developing and executing strategic marketing campaigns.
- Analytical, highly organized, collaborative, and comfortable working across regions, teams, and approval processes.
Culture & Benefits
- Collaborative, open-door culture that values diversity, inclusion, and innovative thinking.
- Hybrid work arrangement with discretionary remote workdays subject to manager approval.
- Eligibility for a discretionary annual bonus based on individual and firm performance.
- Total rewards may include retirement, health and insurance benefits, paid time off, wellness programs, and long-term reward programs.
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