Specialist I, Marketing (Food & Beverage)

Location: Gebze, Turkey

Company

hirify.global is a global leader in taste, scent, and nutrition, developing natural solutions and consumer experiences for food, beverage, health, and related markets.

What you will do

• Plan and execute customer engagement activities, innovation days, workshops, product showcases, technical seminars, trade shows, and industry events.
• Develop customer presentations, demonstrations, tasting sessions, and trend-sharing experiences.
• Translate consumer, market, category, and competitor insights into business opportunities, recommendations, and thought leadership.
• Partner with commercial teams on account planning, customer growth reviews, opportunity tracking, and white-space identification.
• Collaborate with Creative & Design, Technical, and Innovation teams to deliver customer experiences and innovation storytelling.
• Track activities, report KPIs, and strengthen customer relationships and hirify.global's market presence.

Requirements

• Bachelor's degree in Marketing, Business Administration, Food Science, Consumer Science, or a related field.
• 1–5 years of experience in marketing, consumer insights, category management, customer marketing, or commercial support.
• Experience in food, beverage, ingredients, flavors, FMCG, or B2B is highly preferred.
• Strong presentation, communication, storytelling, analytical, project management, and organizational skills.
• Ability to translate insights into business recommendations and collaborate across functions.
• Fluent Turkish and English, written and spoken, are required.

Nice to have

• Experience supporting customer innovation workshops, ideation sessions, or co-creation projects.
• Exposure to consumer insights tools, trend analysis, or category growth frameworks.

Culture & Benefits

• Work at the intersection of consumer insights, creativity, innovation, and commercial growth.
• Collaborate with regional and global teams in a dynamic environment.
• Gain exposure to leading customers and strategic projects across the Turkish market.
• Access continuous learning, development, and career growth opportunities.
• Contribute to an inclusive workplace that values diverse backgrounds and authentic self-expression.