Demand Generation Manager – Middle East, Africa & Turkey (B2B Marketing)

Location: Hybrid based in Istanbul, Turkey

Company

hirify.global provides product identification solutions, including in-line printing, coding, marking products, consumables, and software for food, beverage, pharmaceutical, and industrial markets.

What you will do

• Own demand generation performance across the Middle East, Africa, and Turkey, including marketing-, service-, inside supplies-, outbound-, and business development-generated demand.
• Execute and localize regional demand generation strategy in line with market realities, commercial priorities, and growth objectives.
• Plan and deliver paid digital, website, SEO, campaign, webinar, trade show, content, service partnership, and outbound initiatives.
• Improve lead quality, follow-up speed, qualification standards, conversion rates, and funnel velocity.
• Lead weekly funnel reviews, monthly business reviews, and forecast discussions to identify risks and growth opportunities.
• Lead, coach, and develop a multidisciplinary demand generation team.

Requirements

• Experience in demand generation, marketing performance, commercial excellence, business development, or a related B2B growth role.
• Experience managing paid digital, website, SEO, campaigns, webinars, events, service partnerships, or outbound programs.
• Experience leading, coaching, or developing multidisciplinary teams.
• Strong experience with funnel management, KPI tracking, forecasting, performance reviews, and conversion improvement.
• Ability to work with Commercial, Service, Inside Supplies, Business Development, and regional leadership stakeholders across direct sales and distributor-led models.
• Fluency in English and Turkish is required.

Nice to have

• Arabic language skills.

Culture & Benefits

• Flexible working hours.
• Professional onboarding and training options.
• Career coaching and development opportunities.
• Health benefits in line with local policy and eligibility.
• Work within a global, inclusive team focused on product safety, quality, and essential goods.

Hiring process

• 30-minute interview with Talent Acquisition.
• 90-minute online interview with the Hiring Manager and HR.
• 60-minute final onsite interview; an assessment may be included.