Digital Insight Lead (Financial Services)

Location: Edinburgh, United Kingdom; hybrid attendance 2–3 days per week in the office

Company

M&G provides asset management and insurance solutions through its Asset Management and Life operating segments.

What you will do

• Lead analysis of customer, adviser and proposition behaviour across websites, digital journeys and online experiences.
• Investigate changes in digital performance, identify root causes and recommend opportunities for improvement.
• Translate complex data into actionable recommendations for stakeholders, senior leaders and governance forums.
• Lead digital analytics and customer behaviour insight within the Digital Centre of Excellence.
• Define standards for measurement, reporting and governance, while championing digital analytics best practice.
• Support optimisation, experimentation and the development of Customer Journey Analytics capability.

Requirements

• Experience with enterprise digital analytics platforms such as Adobe Analytics, Customer Journey Analytics, Google Analytics 360 or equivalent.
• Strong understanding of digital marketing, customer journeys and customer behaviour.
• Experience analysing website and journey performance and turning findings into recommendations.
• Strong analytical, problem-solving, communication and stakeholder management skills.
• Experience presenting insights to senior stakeholders and influencing decisions across Marketing, Digital, Data and Technology teams.
• Ability to work from the Edinburgh office 2–3 days per week.

Nice to have

• Experience with Customer Journey Analytics or journey-based analytics platforms.
• Experience with experimentation, optimisation or test-and-learn approaches.
• Understanding of digital implementation and tagging.
• Power BI or similar visualisation tools, and Marketo or other marketing technology platforms.
• Experience in financial services or another regulated industry.

Culture & Benefits

• Flexible working arrangements and workplace adjustments are available.
• Pension scheme of up to 18%, including employer contributions.
• Share Save, Share Incentive Plan and financial wellbeing support.
• 38 days of annual leave including bank holidays, with the option to purchase up to five additional days.
• Paid parental leave and family support policies.
• Private healthcare, critical illness cover and life assurance, with additional family options.

Hiring process

• Reasonable adjustments can be requested at any stage of the inclusive recruitment process.