Manager, Digital Testing & Optimisation (CRO)

Location: Greater London, United Kingdom; hybrid working with 3 days in the office and 2 days remote.

Company

hirify.global is a global house of fashion brands, including Coach and Kate Spade.

What you will do

• Own and deliver the Europe digital testing and optimisation roadmap across key Coach customer journeys.
• Develop hypotheses from customer behaviour, analytics, and business opportunities, then prioritise tests using impact and effort frameworks.
• Identify customer-journey friction and improve bounce rate, conversion, add-to-bag, checkout completion, average order value, and engagement.
• Design, implement, monitor, and evaluate A/B, multivariate, and personalisation experiments.
• Use heatmaps, session replays, click behaviour, funnels, and user journeys to identify optimisation opportunities.
• Partner with Ecommerce, UX, Product, CRM, Analytics, Creative, and Technology teams; present results and recommendations to senior leadership.

Requirements

• 4–6+ years of experience in Digital Optimisation, CRO, Ecommerce, Product Analytics, or a related field.
• Proven experience managing A/B and multivariate testing programmes.
• Hands-on experience with Optimizely or a comparable A/B testing and optimisation platform.
• Strong understanding of ecommerce metrics, customer journey optimisation, analytics, and statistical requirements for experiments.
• Experience with Google Analytics 4, Contentsquare, Quantum Metrics, Adobe Analytics, or similar platforms.
• Must already have the right to work in the UK; visa sponsorship is not available.

Nice to have

• Experience with personalisation and experimentation platforms such as Dynamic Yield.
• Experience working in a fast-paced ecommerce environment.

Culture & Benefits

• Hybrid working, Flex Fridays, and one paid volunteering day per year.
• Learning and development opportunities, internal mobility, and career progression.
• 25 days of annual leave plus bank holidays.
• Annual performance incentive plan and multi-brand discounts of up to 50%.
• Private healthcare, dental cover, pension contributions, wellness support, and employee assistance.
• Season ticket loan, cycle-to-work scheme, gym discount, and regular social events.