Group Director, Experience Strategy (Pharma Ad agency Exp required)

Location: New York, NY, USA; eligible for hire in select U.S. locations.

Salary: USD 143,170–200,000 per year.

Company

hirify.global INTOUCH is a global, full-service marketing agency network serving the life sciences industry through creative, media, enterprise, and data analytics services.

What you will do

• Lead core and advanced experience strategy deliverables, including website or IVA strategy, omnichannel plans, and content recommendations.
• Analyze end-user needs and user flows to reduce friction and identify emotional connection points while improving accessibility and inclusivity.
• Align experience strategy with brand strategy and create tactical briefs and implementation documentation.
• Assess omnichannel maturity and support transformation and modular readiness across brands.
• Analyze qualitative and quantitative data to develop actionable insights, strategic recommendations, and compelling client presentations.
• Support organic growth, new business initiatives, and development of innovative agency deliverables.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 10 or more years of experience in omnichannel strategy, experience strategy, digital strategy, or a related field.
• Oncology experience is required for the client assignment.
• Experience in pharmaceutical, biotech, or healthcare marketing, including omnichannel experiences for healthcare professionals and patients or caregivers.
• Exceptional communication, presentation, analytical, and storytelling skills for working with senior stakeholders.
• Proficiency with Microsoft Office, digital collaboration and journey mapping tools, marketing automation and CRM platforms, and AI systems and frameworks.

Culture & Benefits

• Patient-focused work centered on improving healthcare and life sciences experiences.
• Inclusive culture emphasizing diversity, equity, and inclusion.
• Values include client accountability, action, talent development, collaboration, transparent communication, and innovation.
• Competitive salaries and benefits are provided for employees.
• Reasonable accommodations are available throughout the hiring process.