Lead Channel Marketing Specialist (Financial Services)

Location: Toronto, Ontario, Canada; office environment with occasional travel under 10%

Salary: $94,000–$110,000 annually

Company

hirify.global is an international financial services company providing insurance, retirement, investment, and employee benefit solutions.

What you will do

• Lead channel marketing strategies and integrated annual and campaign plans for the Canadian market.
• Plan and manage communications across email, newsletters, portals, field communications, campaigns, and launch messaging.
• Develop campaigns supporting business growth, agent engagement, customer experience, product launches, adoption, and brand trust.
• Collaborate with digital experience, reputation management, creative, compliance, translation, operations, and business stakeholders.
• Ensure Canadian materials are culturally adapted and support English- and Canadian French-speaking audiences.
• Track campaign and channel performance, report insights, and recommend strategy and workflow improvements.

Requirements

• University degree in Marketing, Communications, Business, or equivalent experience.
• At least seven years of experience in channel marketing, integrated marketing, communications, or regional market leadership.
• Experience developing and executing marketing strategies for Canadian audiences, including localization, cultural adaptation, and bilingual content development.
• Strong understanding of traditional and digital platforms, with technical acumen for marketing platform optimization.
• Excellent communication, relationship-building, organizational, judgment, and cross-functional collaboration skills.
• Fluent written and spoken Canadian French and English required for the role. A valid driver’s license and vehicle are required.

Nice to have

• Experience with content management, email engagement, marketing operations, CMD, CRM, DAM, and workflow tools.
• Experience with change management.
• Experience in regulated industries such as financial services, insurance, managing general agencies, or distribution-based businesses.

Culture & Benefits

• Collaborative environment focused on accountability, innovation, inclusion, and work-life balance.
• Competitive pay, eligible bonuses, pension plan, 401(k) match, and employee stock purchase plan.
• Medical, dental, vision, disability, and employee assistance benefits.
• Paid time off starting at 160 hours annually, paid holidays, parental leave, and adoption assistance.
• Tuition reimbursement, career training, wellness programs, employee discounts, and volunteer time off.
• Employee resource groups, inclusion and diversity programs, recognition, referral bonuses, and matching gifts.