Forward Deployed Marketing Strategist

Location: NYC Midtown, hybrid with at least 3 days per week in the office

Salary: $100,000–$130,000 per year

Company

hirify.global is a marketing automation platform for running paid media across search, social, display, and video for hundreds of local business locations.

What you will do

• Own paid media strategy for multi-location and franchise clients across Google, Meta, and programmatic channels.
• Configure campaigns through the hirify.global platform and build durable infrastructure for tracking and measurement across hundreds of locations.
• Diagnose performance changes and distinguish genuine shifts from tracking, attribution, and data pipeline issues.
• Investigate discrepancies between platform output and campaign intent, working with engineering to identify strategy, configuration, or software bugs.
• Reconcile data across hirify.global, advertising platforms, GA4, and client backends.
• Present performance, recommendations, and next steps to clients and internal stakeholders while supporting new features and strategy tests.

Requirements

• 3+ years of hands-on digital media buying experience in the US market, including personally building, launching, and optimizing campaigns.
• Direct experience with Google Ads and Meta Ads Manager.
• Strong GA4 and conversion tracking experience, including conversion setup, tag debugging, and data reconciliation.
• Practical Excel or Google Sheets skills, including VLOOKUPs, pivot tables, pacing models, and performance models.
• Experience presenting performance to clients or business stakeholders and handling follow-up questions.
• Able and willing to work in person at the NYC office at least 3 days per week.

Nice to have

• Franchise or multi-location campaign management experience.
• Experience with bid management, marketing automation, or proprietary campaign platforms.
• Conversion tracking troubleshooting in Google Tag Manager or Meta Events Manager.
• Experience with LinkedIn Ads, YouTube, programmatic advertising, APIs, light scripting, or Looker Studio.

Culture & Benefits

• Comprehensive medical, dental, and vision benefits.
• Unlimited PTO and Summer Fridays.
• 401(k) with company match.
• In-office lunch stipend, unlimited snacks, and commuter benefits.
• Unlimited budget for AI tools.