21 час назад
Head of Marketing (B2B Fleet & Connectivity)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Marketing (B2B Fleet & Connectivity): Leading outbound campaigns, inbound lead generation, and digital marketing for fleet and connectivity products with an accent on customer acquisition, brand direction, and cross-functional growth strategy. Focus on optimizing multi-channel campaigns, managing marketing analytics and budgets, and building go-to-market strategies that improve conversion, revenue growth, and customer engagement.
Location: Berlin, Germany; in-office five days per week
Company
is a global business services company operating in 19 countries, providing fleet, connectivity, and customized business solutions for SMB and enterprise customers.
What you will do
- Lead growth marketing strategy across outbound sales campaigns, inbound lead generation, and digital marketing channels.
- Develop multi-channel campaigns covering email, cold calling, LinkedIn outreach, direct mail, SEO, paid media, webinars, events, partnerships, and display advertising.
- Oversee brand messaging across advertising, social media, websites, PR, and customer-facing materials.
- Partner with sales, product, and customer success teams to align marketing with revenue, product launches, retention, and customer engagement goals.
- Manage campaign analytics, dashboards, performance reporting, marketing budgets, agencies, contractors, and external partners.
Requirements
- 7+ years of growth marketing experience, including at least 3 years in a leadership role.
- Experience scaling customer acquisition and driving growth in B2B or B2C environments.
- Strong knowledge of sales funnels, lead scoring, marketing automation, and CRM integration, including tools such as HubSpot, Salesforce, or Marketo.
- Expertise in SEO, PPC, display advertising, social media, email marketing, analytics, A/B testing, and conversion rate optimization.
- Bachelor’s degree in marketing, business, or a related field.
- Fluent German and professional-level English are required.
Nice to have
- MBA or another advanced degree.
- Experience with analytics tools such as Google Analytics or Tableau.
Culture & Benefits
- Friendly, inclusive, agile, and innovative working environment.
- Focus on continuous improvement and employee empowerment.
- Retail discounts.
- Health and wellbeing support services.
- DEI networks supporting LGBTQ+ inclusion, cultural diversity, women’s empowerment, mental health, neurodiversity, and disability inclusion.
Hiring process
- Online application followed by contact with the talent team for further information.
- Reasonable adjustments and accommodations are available throughout the recruitment process.
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