4 дня назад
Assistant Manager / Manager, Brand Marketing & Content (Retail)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Assistant Manager / Manager, Brand Marketing & Content (Retail): Building locally resonant brand campaigns, content, and consumer experiences for Kate Spade Japan with an accent on brand voice, integrated campaign orchestration, and culturally relevant storytelling. Focus on translating global priorities for Japanese consumers, managing creative agencies and budgets, and using consumer insights to optimize campaign performance.
Location: Tokyo, Japan, at the Kate Spade Tokyo Headquarters
Company
Kate Spade New York is a global lifestyle brand within , offering handbags, ready-to-wear, jewelry, footwear, home décor, and other consumer products.
What you will do
- Lead the local brand voice and storytelling framework for the Japanese market.
- Translate global and regional brand priorities into locally relevant campaigns, content, and consumer experiences.
- Plan and orchestrate seasonal campaigns, product launches, brand moments, and retail activations.
- Create campaign briefs, objectives, consumer journeys, timelines, deliverables, and approval plans.
- Brief and manage agencies, creative partners, and external vendors while ensuring timely, on-budget delivery.
- Monitor consumer behavior, social conversations, competitors, cultural shifts, and campaign performance to improve future activity.
Requirements
- At least 7 years of experience in brand marketing, integrated marketing, content marketing, or consumer marketing.
- Experience leading campaign execution and local content development.
- Strong knowledge of brand storytelling, content strategy, social media, influencer marketing, and cultural marketing.
- Strong creative judgment, attention to detail, analytical thinking, project management, and stakeholder management skills.
- Experience managing agencies, creative partners, and external vendors.
- Native-level Japanese and business-level English required.
Nice to have
- Experience in fashion, beauty, lifestyle, luxury, premium consumer goods, FMCG, or culturally driven brands.
- Experience working in a multinational or matrix organization.
Culture & Benefits
- Work within a global house of brands committed to innovation and inclusion.
- Role requires collaboration across Media, PR, Influencer, CRM, Retail Marketing, Digital, and E-commerce teams.
- Responsibilities include campaign and content budget management, reporting, and cross-functional business updates.
- Equal opportunity and affirmative action employment practices.
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