4 дня назад
Vaccines - Head of Marketing - Beijing
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Vaccines - Head of Marketing - Beijing (Pharmaceutical Marketing): Developing and executing marketing strategies for RSV, PTX, and FLU vaccines in China with an accent on brand building, customer engagement, and digital marketing. Focus on leading cross-functional initiatives, developing the Innovation Center strategy, managing KOL and public relations activities, and building a high-performing marketing organization.
Location: Beijing, China
Company
develops medicines and vaccines to improve health outcomes and advance science.
What you will do
- Define and execute marketing strategies for RSV, PTX, and FLU vaccine products in the China market.
- Develop annual marketing plans, contribute to the ten-year Country Strategic Plan, and propose three-year budgets.
- Lead cross-functional marketing programs, promotional activities, customer engagement initiatives, and events across ToB and ToC channels.
- Develop new customer segments, channels, digital marketing solutions, and innovative collaboration models.
- Build the Innovation Center strategy, manage public relations and KOL engagement, plan showcase events, and monitor innovation projects.
- Lead consumer education and promotion initiatives while coordinating internal resources and advising partners on Beyfortus business strategies.
Requirements
- Bachelor’s degree or above in sales, marketing, or a related field.
- At least 10 years of sales, marketing, or strategic planning experience in a similar pharmaceutical industry position.
- Proven experience leading, coaching, and developing a sales or marketing organization.
- Strong cross-functional collaboration, influencing, communication, negotiation, and presentation skills.
- Excellent people leadership, strategic thinking, analytical ability, problem-solving skills, and creative thinking.
- Very fluent spoken and written English and Chinese required.
Nice to have
- Healthcare-related education.
- MBA background.
- In-depth pharmaceutical and vaccine product knowledge.
Culture & Benefits
- Work in a dynamic, fast-paced environment focused on sustainable business growth.
- Collaborate across functions and with external partners and government authorities.
- Support talent development through mentorship, coaching, and career growth.
- Operate within company compliance requirements and an equal-opportunity environment.
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