Head of Channel and Affinity Marketing (Health Insurance)

Location: Onsite at HKGN, 348 Kwun Tong Road, Hong Kong

Company

Global health service company focused on improving health outcomes and helping customers navigate the healthcare system.

What you will do

• Build and manage strategic affinity partnerships, including contract negotiation, campaign design, content creation, implementation, and conversion optimization.
• Develop and execute channel and affinity marketing strategies aligned with business growth objectives.
• Drive demand generation and sales enablement through broker communications, channel promotions, cross-sell, and up-sell initiatives.
• Lead integrated B2B and B2C campaigns across digital and traditional channels to support acquisition, engagement, and retention.
• Track full-funnel performance and provide actionable insights using metrics such as SOV, CLTV, pipeline growth, and revenue attribution.
• Coach and manage the marketing team while ensuring compliance with governance standards.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; an MBA is preferred.
• Minimum 15 years of experience in channel marketing, affinity partnerships, or B2B/B2C marketing leadership.
• Proven track record of driving growth through channels and business partners.
• Strong leadership, communication, and stakeholder management skills.
• Resourceful, creative, collaborative, mature, and able to work independently.
• Growth mindset and willingness to embrace challenges.

Nice to have

• Experience in the health insurance industry.

Culture & Benefits

• Opportunity to contribute to initiatives that improve health and vitality.
• Collaboration with broader marketing teams across integrated growth initiatives.
• Full-time employment in a health service organization.