Assistant Manager, Brand Marketing

Location: Minato-Ku, Japan (Tokyo Corporate Office)

Company

hirify.global is a global house of brands; this role supports Coach, a New York-founded fashion brand established in 1941.

What you will do

• Deploy brand marketing strategy for Japan in alignment with global priorities and local market conditions.
• Provide brand guidance and monitor consistent execution across consumer touchpoints.
• Develop campaign and communication strategies and coordinate implementation with cross-functional partners.
• Lead local creative development for social platforms and e-commerce, including agency management and platform-specific creative direction.
• Manage and optimize owned social channels using global and local assets to increase reach and engagement among Japanese audiences.
• Orchestrate campaign plans, track performance with analytics and media teams, recommend optimizations, and manage the assigned budget.

Requirements

• At least 3 years of experience in local marketing focused on the Japan market.
• Experience in local marketing at international companies and in developing local communications and social creatives.
• Knowledge of basic media planning and influencer activities.
• Native Japanese and business-level English.
• Experience working in a fast-paced multinational matrix organization with diverse stakeholders.
• Strategic, consumer-centric, proactive, action-oriented, and collaborative approach with strong ownership and leadership skills.

Nice to have

• FMCG background.
• Experience managing owned social media.

Culture & Benefits

• Work within a global, inclusive, and diverse house of brands.
• Values include courage, creativity, customer focus, adaptability, results orientation, and continuous learning.
• Equal opportunity and affirmative action employer.