Vice President, Customer Intelligence & CRM (Retail)

Location: New York, NY, United States

Compensation: USD 265,000–335,000 annually, based on relevant experience and work location.

Company

hirify.global is an American luxury lifestyle brand offering fashion, accessories, home, and beauty collections, with a purpose centered on empowering women.

What you will do

• Define the long-term enterprise vision for customer intelligence, CRM, and owned-channel engagement.
• Represent the customer perspective in product, merchandising, retail, digital, and brand decisions.
• Build consumer insights roadmaps, brand health tracking, research programs, and real-time customer feedback loops.
• Develop segmentation and lifecycle programs covering acquisition, retention, reactivation, and advocacy.
• Own email and SMS strategy, calendars, audience targeting, personalization, testing, and channel KPIs.
• Lead multidisciplinary teams and significant budgets across insights, CRM, email, and SMS functions.

Requirements

• 15+ years of experience in consumer insights, CRM, customer strategy, or lifecycle marketing, including senior leadership tenure.
• Experience building and scaling functions from the ground up.
• Track record of managing significant budgets and multidisciplinary teams.
• Expertise in enterprise-level segmentation, lifecycle strategy, and owned-channel optimization.
• Executive communication and influencing skills, including presenting to the C-suite.
• Ability to translate complex data and research into strategic business narratives while remaining hands-on.

Nice to have

• Experience in luxury, fashion, or premium retail.

Culture & Benefits

• Inclusive, collaborative, adaptable, and entrepreneurial working environment.
• Competitive compensation and benefits supporting physical, mental, and financial well-being.
• Employee discount and access to exclusive sample sales.
• On-demand executive coaching and professional development support.
• Paid volunteer days and opportunities to support the hirify.global Foundation.