Social Media Advertising Specialist (Paid)

Location: Not specified; working hours are 8AM to 5PM Melbourne Time with a one-hour unpaid break.

Company

hirify.global provides client-matched professional services and support through the recruitment and placement process.

What you will do

• Develop and implement paid advertising strategies across Meta, LinkedIn, TikTok, and emerging platforms.
• Build, launch, and optimize campaigns for clients ranging from local service businesses to national ecommerce brands.
• Brief, test, and iterate UGC-style video, static, and direct-response creative using structured testing frameworks.
• Own conversion tracking and data quality, including Meta Pixel, Conversions API, offline and CRM conversion imports, consent mode, TikTok Events API, LinkedIn Insight Tag, and GA4.
• Analyze campaign data, trends, and competitor activity to drive traffic, leads, revenue, and improved ROAS, CPA, CPL, and MER.
• Produce actionable weekly and monthly reports, monitor platform updates, and collaborate with account managers, creative, and content leads.

Requirements

• At least 2 years of experience managing paid social campaigns across multiple accounts and budgets; agency experience is preferred.
• Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
• Experience building and optimizing campaigns against commercial performance targets.
• Knowledge of audience research, first-party data, custom and lookalike audiences, and broad targeting with AI-driven delivery.
• Confidence using platform automation products such as Meta Advantage+, TikTok Smart+ and Symphony, and LinkedIn Accelerate and Predictive Audiences.
• Practical experience with generative AI for research, copy variation, audience analysis, data analysis, and creative concepting.

Nice to have

• Experience with incrementality testing, geo lift, holdout design, or media mix modelling.
• Server-side tagging through Google Tag Manager.
• Ecommerce feed and catalogue management, including Shopify.
• Google Ads experience, platform certifications, or automation experience with Make, Zapier, or n8n.

Culture & Benefits

• Collaborative environment where ideas are valued.
• Support for professional development.
• Opportunity to work across varied client portfolios and stay current with platform releases and betas.
• Full-time schedule of 35 or more hours per week.