Vx-Sr Brand Manager (Pharma)

Location: Beijing, China; onsite

Company

hirify.global develops medications and advances healthcare science and outcomes.

What you will do

• Define and evolve long-term brand identity, value proposition, messaging architecture, and brand-building strategy throughout the product life cycle.
• Build brand content ecosystems and guidelines that maintain a consistent voice and visual identity across academic, public, and consumer touchpoints.
• Convert clinical data, study findings, and public health guidance into accessible, educational content for parents.
• Map the consumer decision-making journey and develop full-funnel content strategies that support active consumer demand.
• Lead healthcare, PR, and creative agencies in developing authoritative and emotionally resonant brand assets.
• Partner with Medical, Legal, and Regulatory teams to establish compliant content frameworks, validation processes, and risk-mitigation standards.

Requirements

• 5+ years of brand management or strategic planning experience in multinational pharma, vaccines, consumer health, or premium nutrition.
• Portfolio demonstrating long-term brand building and content asset framework design.
• Ability to interpret consumer research, clinical insights, market research, HCP-patient dynamics, and real-world evidence.
• Scientific literacy combined with strong copywriting and storytelling judgment, including the ability to explain medical terminology to parents.
• Experience with brand positioning, brand equity tracking, messaging architecture, regulated markets, and MLR governance.
• Native Chinese fluency and excellent professional English proficiency required.

Culture & Benefits

• Work within a global healthcare organization focused on better medications, outcomes, and science.
• Collaborate with stakeholders and agencies across medical, legal, regulatory, healthcare, PR, and creative functions.
• Inclusive equal-opportunity environment supporting people from diverse backgrounds and locations.