Category Leader - Food Protection, Greater China & Korea

Location: Guangzhou, China; hybrid schedule with 3 days onsite and 2 days working from home. Regular travel of approximately 15–30% across Greater China and Korea is required.

Company

hirify.global is a consumer goods company focused on growing brands and creating positive impact for consumers, communities, and teammates.

What you will do

• Set the Food Protection category vision, strategic priorities, portfolio choices, and annual growth plans for Greater China and Korea.
• Define market-level portfolio, pricing, channel, and investment choices to support sales, share, margin, and brand health objectives.
• Identify growth spaces and lead innovation and renovation roadmaps from concept development through commercialization.
• Coordinate R&D, Sales, Supply Chain, Finance, Regulatory, and Legal teams to deliver launches on time and against value-creation targets.
• Develop propositions, claims, messaging, visual systems, product content, and selling stories that strengthen brand demand.
• Align market activation, Sales, e-commerce, agencies, and SIP teams around integrated execution and performance improvement.

Requirements

• 8–10 years of progressive marketing experience in FMCG or consumer goods, including category management, brand strategy, innovation, portfolio management, or commercial marketing.
• Proven experience developing category and brand growth strategies using consumer, shopper, customer, competitor, and market insights.
• Strong experience leading innovation and renovation initiatives from concept through launch and commercialization.
• Experience working across regional or multi-market environments and leading cross-functional teams in matrix organizations.
• Bachelor’s degree in Marketing, Business, Commerce, Economics, Communications, or a related field; an MBA is preferred.
• Fluent English required; Mandarin preferred and Cantonese is a plus.

Nice to have

• Mandarin language skills.
• MBA qualification.
• Cantonese language skills.

Culture & Benefits

• Inclusive, values-based culture focused on respect, participation, professional growth, and well-being.
• Hybrid work environment, depending on the role and location.
• Competitive compensation and health and mental well-being programs.
• Retirement programs, including a 401(k) program in the US and similar programs internationally.
• Learning and development opportunities and half-day Fridays, depending on location.