Alternatives Marketing, Principal (Private Markets)

Location: New York, New York, United States

Annual base salary: $150,000–$185,000 USD, plus potential discretionary bonus and benefits.

Company

hirify.global is a global alternative asset management solutions provider with approximately $97 billion in assets under management across private equity, infrastructure, real estate, credit, and absolute return strategies.

What you will do

• Develop and maintain institutional marketing materials supporting global fundraising, prospecting, onboarding, and ongoing investor engagement.
• Translate market trends, portfolio insights, and complex investment concepts into clear, compelling, and visually engaging content.
• Build go-to-market strategies and multi-year marketing plans for investment strategies and product launches.
• Plan, execute, and measure multi-channel investor engagement campaigns across institutional and private wealth segments.
• Collaborate with investment, business development, brand, communications, events, digital, data, legal, and compliance teams.
• Ensure investor-facing materials are accurate, compliant, and aligned with firm messaging and commercial objectives.

Requirements

• 7–15 years of experience in client marketing or product marketing within an alternative asset manager or institutional investment firm.
• Required experience in alternative investments; private equity, private credit, real estate, or infrastructure experience is strongly preferred.
• Experience developing fundraising materials, investor engagement programs, market positioning content, and multi-year marketing plans.
• Strong writing, storytelling, communication, judgment, and project management skills.
• Advanced proficiency in PowerPoint and familiarity with performance analytics and data visualization tools.
• BA/BS degree in Marketing, Communications, Finance, Business Administration, or a related field.

Culture & Benefits

• Comprehensive healthcare coverage, including medical, dental, vision, and life insurance.
• Flexible spending accounts and an employer-sponsored retirement plan.
• Paid time off, parental leave, and short- and long-term disability coverage.
• Additional care and wellness programs.
• Global client coverage with offices in Chicago, New York, Toronto, London, Frankfurt, Tokyo, Hong Kong, Seoul, and Sydney.