Senior Manager, Social Media Strategy & Marketing (Social Media)

Location: North Bethesda, Maryland, United States; four days onsite at the corporate headquarters

Salary: $123,663–$145,486 annual salary, plus eligibility for an annual bonus under the Management Incentive Plan.

Company

hirify.global is a global lodging franchisor operating 7,500 hotels across 45+ countries and territories.

What you will do

• Develop enterprise social media strategy across organic, paid, creator, and influencer channels.
• Translate business and marketing goals into measurable social and content strategies, frameworks, roadmaps, and platform perspectives.
• Lead creator and influencer use cases, content frameworks, governance, sourcing, briefing, and platform partnerships.
• Set the direction for organic social content, testing, optimization, paid amplification, and integrated campaign execution.
• Connect social and creator content with SEO, generative AI search, GEO/AEO, email, analytics, and content discoverability initiatives.
• Lead agencies, external partners, cross-functional stakeholders, and a high-performing social strategy team.

Requirements

• 7–10 years of experience in social media, digital marketing, content strategy, or a related field.
• 3+ years of management experience with direct reports and cross-functional initiatives.
• Deep expertise across platforms including Meta, TikTok, Pinterest, Reddit, Snap, and YouTube.
• Strong understanding of creator and influencer marketing, paid and organic social, brand marketing, SEO, performance metrics, and testing frameworks.
• Proven strategic thinking, problem-solving, communication, collaboration, stakeholder management, and influencing skills.
• Bachelor’s degree required; advanced degree preferred. Visa sponsorship is not available now or in the future.

Nice to have

• Familiarity with content discoverability and AI-driven content ecosystems.
• Awareness of emerging platforms, cultural trends, and technology shifts.
• Advanced degree.

Culture & Benefits

• Medical, dental, and vision coverage.
• Paid leave and holidays, including vacation, sick, family, volunteer, jury duty, bereavement, military, and religious-observance leave.
• Retirement and health savings benefits.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.
• Cultural values include respect, boldness, speed, listening, curiosity, and integrity.