1 день назад
Content and Field Marketing Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Content and Field Marketing Manager (B2B Growth Marketing): Creating and distributing targeted content, campaigns, webinars, and event programs that support sales outreach and pipeline generation with an accent on customer proof, account-based marketing, and thought leadership. Focus on building personalized digital programs, partnering with Sales and BDR teams, and analyzing engagement and conversion data to optimize campaigns.
Location: Remote from any location; Cleveland, Ohio is listed as the location.
Company
is hiring for a marketing role focused on targeted content, campaigns, and field marketing programs.
What you will do
- Create and publish content for the website, blog, social media, email, and campaigns.
- Translate positioning, messaging, proof points, launches, and customer stories into demand-focused content and channel assets.
- Manage customer quotes, testimonials, product statistics, case studies, and other proof points for use across marketing and sales channels.
- Plan and execute virtual and in-person webinars and events, including topics, promotion, speakers, preparation, follow-up, and performance recaps.
- Build targeted digital and LinkedIn programs and support outbound outreach with personalized content and campaign assets.
- Track engagement, pipeline, and conversion performance and use insights to optimize content, channels, and campaigns.
Requirements
- 3–6 years of experience in growth marketing, demand generation, content marketing, or a related field.
- Experience with targeted or ABM-style campaigns in a B2B environment.
- Strong writing, editing, and content repurposing skills.
- Experience running webinars, virtual events, or field marketing programs.
- Experience partnering with Sales or BDR teams to support outbound efforts.
- Data-driven approach to tracking and optimizing marketing performance.
Nice to have
- Marketing experience targeting executive buyers in healthcare, insurance, or higher education.
Culture & Benefits
- Full-time individual contributor role reporting to the VP of Marketing.
- Remote work from any location.
- Fast-paced startup environment with meaningful ownership and room to grow across marketing.
- AI-first approach to accelerating output while maintaining content quality, voice, and originality.
- Action-oriented culture focused on shipping, learning, and iterating.
Hiring process
- Submit a cover letter addressing salary requirements.
- Explain which Core Value you would embody most and why.
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