Director of Growth Marketing (AI)

Location: Remote within the United States; San Francisco Bay Area preferred, with occasional travel to the San Francisco Bay Area

Salary: $150,000–$250,000 total annual compensation, including base salary, bonus, and equity

Company

hirify.global creates sustainable, artisan-crafted tile in the United States through a digital platform and client-focused service, with a mission centered on transparency, innovation, and sustainability.

What you will do

• Own the growth roadmap and funnel across homeowner, Trade, and commercial customer journeys.
• Lead paid media strategy, agency management, budget allocation, SEM, SEO, GEO, affiliate, and partner growth.
• Improve customer journeys, landing pages, merchandising, UI/UX, site performance, and E-Commerce conversion.
• Build integrated sample-to-purchase, lifecycle, referral, partner, and Trade engagement programs.
• Establish measurement across analytics, advertising, CRM, sales, and financial outcomes.
• Build, coach, and lead a high-performing growth team while using AI tools to accelerate analysis, creative development, testing, and workflows.

Requirements

• Experience scaling a consumer, home, design, or adjacent business from approximately $50M to $250M in revenue.
• Deep experience across DTC E-Commerce and B2B, Trade, or commercial customer journeys.
• Hands-on leadership across SEM, SEO, GEO, paid acquisition, lifecycle marketing, affiliate and partner growth, CRO, merchandising, and website performance.
• Strong analytical and commercial judgment, including the ability to connect marketing activity with qualified demand, revenue, contribution, and customer quality.
• Experience operating across omnichannel customer experiences and collaborating with technology, sales, brand, product, and client-success teams.
• Must be based in the United States for remote work; San Francisco Bay Area travel is occasionally required.

Nice to have

• Experience with Trade, professional, design, or member audiences.
• Established relationships with agencies, technology providers, affiliates, publishers, and specialist partners.
• Experience using global and offshore talent effectively.

Culture & Benefits

• Mission-driven B Corp focused on People, Planet, and Profit.
• Values include kindness, honesty, sustainability, precision, and ganas.
• Professional development, ongoing training, and opportunities for growth.
• Medical, dental, and vision coverage.
• 4% 401(k) match, paid time off or flexible time off depending on classification, sick time, stock options, discretionary bonus, and other benefits.