Creative Producer (Publishing)

TL;DR

Creative Producer (Gamedev): Taking ownership of the creative performance layer of the publishing stack for mobile games with an accent on gameplay, positioning, and target audience. Focus on designing ad strategies, guiding asset production, and improving the ability to scale games.

Location: Remote

Company

hirify.global is a dynamic US-based product company focused on helping mobile game developers launch and scale games with strong market potential.

What you will do

• Define ad strategy for each game based on gameplay, positioning, and target audience.
• Own the full creative cycle: concept → draft → review → launch → learn.
• Analyze creative results with the UA team to track which angles convert and build insights into templates for future games.
• Coordinate visual assets for the App Store & Google Play and align visual strategy with ASO goals and A/B testing plans.
• Partner closely with the UA Lead and Publishing Producer to align on goals and audience targeting.

Requirements

• 2–4 years of experience producing ad creatives for mobile games or apps.
• Strong portfolio of short-form ads (video or static) — ideally performance-tested.
• Solid understanding of CPI/IPM metrics and how to influence them through creatives.
• Great taste in storytelling, pacing, and gameplay representation in ads.
• Experience working with cross-functional teams: UA, product, design.
• Comfortable briefing, reviewing, and iterating quickly.
• Familiarity with ASO best practices.

Culture & Benefits

• Opportunity to directly influence ad performance and help games scale.
• Ownership of the creative direction across a growing portfolio of games.
• Work in a lean & agile team with sharp communication.
• Exposure to a diverse game portfolio from hybrid-casual to puzzle to midcore.
• Opportunity to learn from top UA experts, product leads, and external agencies.