Sr. Manager, Vision Care Product/Brand Marketing - Downstream - Canada

Location: Mississauga, Canada; onsite five days a week. National and US travel of up to 20%, with occasional weekend and evening work.

Salary: $117,390–$176,085 CAD annually

Company

hirify.global is a global eye-care company developing products and solutions to enhance sight and improve lives.

What you will do

• Lead, coach, and develop two direct reports while mentoring interns and other marketing team members.
• Develop and execute marketing strategies and tactical plans for designated OTC eye-care brands, covering advertising, promotions, pricing, and distribution.
• Drive brand growth, equity, demand, sales, market share, profitability, and short- and long-term marketing ROI.
• Execute new product launches in partnership with Regional and Global Marketing teams.
• Define channel positioning and competitive selling strategies using consumer, customer, and market insights.
• Collaborate with salesforces, agencies, retailers, Health Care Professionals, Key Opinion Leaders, and internal stakeholders on commercial programs and communications.

Requirements

• Bachelor’s degree, preferably a B.Sc. or Bachelor of Commerce.
• Fluent English reading, writing, comprehension, and communication skills required.
• At least five years of brand management experience in CPG or OTC.
• Experience analyzing qualitative and quantitative data and translating insights into action.
• Ability to plan, manage, and execute multiple projects with conflicting deadlines.
• Proficiency in Microsoft Office Suite and major industry data programs such as Nielsen.

Nice to have

• French language skills.
• Two to three years of sales experience.
• Experience developing strong relationships with internal and external stakeholders.
• Ability to deliver compelling presentations.

Culture & Benefits

• Highly collaborative, inclusive, and diverse work environment.
• Opportunities to grow a career and apply leadership expertise.
• Health, life, retirement, and paid-time-off benefits.
• Work focused on innovative eye-care products and improving patient and customer outcomes.