Senior Brand Marketing Associate (Canada Coffee)

Location: Toronto, Ontario, Canada; hybrid with 3 days in-office at Queen's Quay Headquarters

Salary: CAD 80,100–100,100 per year, plus performance-based bonus

Company

hirify.global is a global food and beverage company focused on building brands and driving consumer and category growth.

What you will do

• Analyze consumption data and large datasets using Nielsen data to generate consumer insights and clear action plans.
• Support the Canada Coffee portfolio strategy across the now, near, and next horizons.
• Drive commercialization for innovation and renovation projects, including graphics changes and PPA, with cross-functional partners.
• Contribute to product development, packaging design, support plan execution, and brand activations such as in-store product demonstrations.
• Manage the Canada Coffee budget and support Sales with customer queries and administrative tasks.

Requirements

• 1–3 years of experience in CPG brand management.
• Strong analytical skills, attention to detail, and the ability to interpret findings for cross-functional leadership.
• Financial acumen, including experience with brand P&Ls.
• Excellent organizational and project management skills, with the ability to meet deadlines and balance multiple priorities.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Ability to prioritize independently, act with urgency, and communicate the state of the business clearly to senior leadership.

Nice to have

• Passion for understanding consumer culture, interests, attitudes, and trends.
• Strong interest in coffee.

Culture & Benefits

• Healthcare coverage for employees and eligible dependents, including medical, prescription drug, dental, and vision plans.
• Paid time off, company holidays, leave of absence programs, and flexible work arrangements.
• Pension and savings programs, life and disability coverage, and employee discounts.
• Wellbeing resources, family support programs, training, learning opportunities, and recognition programs.
• Equal opportunity workplace with accommodation support available during the application process.