5 дней назад
Brand Manager – SK-II (Beauty)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Brand Manager – SK-II (Beauty): Leading end-to-end brand strategy, campaign development, and commercialization for a prestige skincare brand with an accent on consumer insights, China beauty trends, and integrated marketing across digital, retail, PR, and eCommerce. Focus on translating market data into growth strategies, coordinating multifunctional launches, and optimizing campaign performance through analytics.
Location: Singapore General Office
Company
Procter & Gambl is a global consumer brand organization responsible for developing and commercializing SK-II beauty products.
What you will do
- Lead brand initiatives from consumer insight and strategy through creative development, commercialization, and in-market launch.
- Develop communication strategies and integrated campaigns across paid, owned, and earned channels, including media, social, PR, retail, and eCommerce.
- Translate consumer, market, competitive, and China beauty ecosystem insights into brand opportunities and growth strategies.
- Coordinate with Product Supply, R&D, Analytics & Insights, Finance, Sales, Design, Media, markets, and external agencies.
- Monitor business and campaign performance, using data and analytics to optimize execution.
- Manage project timelines, budgets, workstreams, and stakeholder alignment to deliver initiatives on time and within budget.
Requirements
- Bachelor’s degree.
- Strong understanding of brand management, consumer insights, and marketing strategy.
- Excellent project management, analytical, communication, and presentation skills.
- Knowledge of China beauty consumers, cultural trends, and digital platforms such as Douyin, Xiaohongshu, Tmall, and JD.com.
- Proficiency in English and Mandarin.
Nice to have
- Experience in prestige beauty, skincare, luxury, FMCG, or consumer brands.
- Experience with digital marketing, social media, and eCommerce ecosystems.
- Global or regional marketing experience.
- Passion for consumer-centric innovation and premium brand building.
Culture & Benefits
- Full-time position based at the Singapore General Office.
- Work with multifunctional teams and external agency partners in a fast-paced global organization.
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