Marketing Manager (Music)

Location: Ho Chi Minh City, Vietnam

Company

hirify.global Vietnam develops and markets music releases for domestic artists.

What you will do

• Lead end-to-end marketing strategies and campaign lifecycles for assigned artist releases, including positioning, audience definition, channel strategy, launch planning, and post-campaign analysis.
• Develop creative, audience-centric campaigns aligned with each artist’s identity, local culture, fan behavior, and Sony Music standards.
• Guide campaign planning and execution across social media, paid advertising, content, streaming, and audience growth initiatives.
• Create local marketing tools, including artist imagery, press images, release artwork, advertising assets, and videos.
• Build artist brands, core pillars, identities, marketing plans, and updates designed to drive streaming, sales, fan acquisition, and revenue.
• Coordinate with artist teams, label partners, management, and the Digital Business lead, including developing pitches to DSPs and forecasting project marketing and sales budgets.

Requirements

• Solid experience running multifaceted and innovative marketing campaigns, particularly in content marketing, artist development, and audience growth.
• Strong creative skills for developing content and messaging that reflect artist and brand identities.
• Strong understanding of digital marketing, social media, content, and the music streaming landscape.
• Ability to work autonomously and collaboratively in a fast-paced, changing digital environment.
• Strong communication, relationship-building, proactive decision-making, and openness to diverse opinions.
• Passion for music and supporting local talent, with willingness to learn new technologies and industry trends.

Culture & Benefits

• One-year fixed-term employment contract; any extension, renewal, or conversion depends on performance, business needs, organizational requirements, and mutual agreement.
• Collaborative community of music professionals within a global organization.
• Modern office environment in Ho Chi Minh City.
• Professional growth and development opportunities.
• Opportunities to contribute to social impact, diversity, equity, and inclusion initiatives.