Senior Brand Manager (FMCG)

Location: Ho Chi Minh City office, Vietnam

Company

Procter & Gambl produces globally recognized consumer brands across approximately 70 countries.

What you will do

• Define and execute brand growth strategies using consumer and shopper insights, market trends, and campaign performance analysis.
• Own end-to-end brand-building initiatives across multiple channels, including e-commerce, and deliver topline growth, market share, penetration, brand equity, and budget efficiency.
• Lead integrated business planning with Sales, Trade Marketing, Consumer and Market Knowledge, Finance, and Supply Chain.
• Partner with external agencies, suppliers, and stakeholders to deliver marketing initiatives.
• Develop digital campaigns, social media content, e-commerce creative, platform activations, in-store materials, and consumer engagement programs.
• Identify growth opportunities and strengthen brand leadership in the Vietnam market.

Requirements

• At least 6 years of experience in Brand Management or a related commercial marketing role, preferably in FMCG.
• Strong understanding of the Vietnam market and local consumers, with the ability to turn insights into brand and marketing strategies.
• Strategic thinking, business acumen, analytical capability, and data-driven decision-making skills.
• Leadership and stakeholder management skills, including the ability to influence across functions and lead without formal authority.
• Excellent communication and presentation skills in both English and Vietnamese, including experience briefing creative agencies and presenting to senior leadership.
• Ability to work in a fast-paced, dynamic environment with an entrepreneurial mindset and strong bias for action.

Culture & Benefits

• Full-time employment.
• Inclusive culture focused on equal employment opportunities and diverse perspectives.
• Opportunity to work with a broad portfolio of trusted consumer brands.