Senior Paid Media Strategist (AI)

Location: Remote, United States; at least six hours of overlap with U.S. Eastern Time required.

Company

hirify.global is a premium, AI-enabled, human-led Creative-as-a-Service company that helps brands scale creative and marketing work through dedicated Creative Director-led teams.

What you will do

• Own the in-house paid media strategy and performance across search, social, programmatic, retargeting, and other relevant channels.
• Build B2B demand-generation campaigns that reach target audiences, generate qualified leads, increase SQLs, and support pipeline and revenue growth.
• Lead campaigns end to end, including planning, setup, launch, testing, monitoring, optimization, and reporting.
• Manage channel strategy, spend forecasts, budget allocation, audience targeting, and investment decisions.
• Strengthen tracking, attribution, conversion-path measurement, and performance analysis across CPL, ROAS, lead quality, SQL growth, and pipeline contribution.
• Apply AI to targeting, automation, copy testing, reporting, and optimization while retaining human ownership of strategy and decisions.

Requirements

• 7+ years of paid media or performance marketing experience, including strong B2B acquisition experience.
• Proven ability to generate qualified leads, increase SQLs, accelerate pipeline, and contribute to measurable revenue impact.
• Hands-on expertise with Google Ads, LinkedIn Ads, Meta, and other paid social or digital advertising platforms.
• Strong knowledge of B2B buyer journeys, conversion paths, tracking, attribution, campaign measurement, and performance analytics.
• Practical experience using AI tools for targeting, automation, testing, analysis, reporting, and campaign optimization.
• Strong written and verbal English communication skills, independent ownership, attention to detail, and a reliable internet connection for remote work.

Nice to have

• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation platforms.
• Experience supporting account-based marketing initiatives and highly targeted campaigns for priority accounts.

Culture & Benefits

• Fully remote work with a structured virtual office designed for collaboration and clear communication.
• Close collaboration with growth, marketing, creative, and leadership teams while retaining ownership of paid media performance.
• Paid time off and opportunities for professional growth and continued skill development.
• Multicultural environment with experimentation, accountability, high standards, and AI-enabled workflows.

Hiring process

• Applications are reviewed individually, and selected candidates are contacted within 2–3 weeks.