Director, Marketing Strategist, Nashville - The Orchard

Location: Nashville, Tennessee, United States; office-first role requiring in-office work 4 days per week

Company

The Orchard is a global music distributor and artist and label services company operating in more than 50 markets, combining industry expertise, technology, data, and digital and physical distribution solutions.

What you will do

• Lead integrated marketing strategy and execution for priority artists, labels, and releases across multiple markets and genres.
• Own campaign planning, rollout strategy, execution, measurement, and optimization against audience, platform, market, company, and client KPIs.
• Serve as the marketing contact and strategic advisor for artists, managers, labels, and internal stakeholders.
• Oversee culturally resonant campaigns across content, audience development, digital strategy, creator marketing, D2C/e-commerce, and fan engagement.
• Translate campaign performance and audience data into recommendations, growth opportunities, and monetization initiatives.
• Coordinate with Paid Media, Creative Services, D2C, CRM, Channel Strategy, Audience Development, and other teams to deliver campaigns on time.

Requirements

• 10+ years of experience in music marketing, brand strategy, entertainment, or media.
• Track record of managing high-impact campaigns and working across cross-functional teams.
• Deep understanding of digital platforms, streaming, social media, live events, first-party data, and fan engagement channels.
• Experience with audience development, email and SMS data, content strategy, performance analysis, and CRM tactics.
• Strong communication, strategic thinking, creative problem-solving, and stakeholder management skills.
• Availability to work occasional late nights and weekends for client support, with no direct reports in the role.

Culture & Benefits

• Inclusive, collaborative, and global working community.
• Modern office environment designed to support productivity, creativity, and teamwork.
• Medical, dental, vision, life, disability, and 401(k) benefits with employer matching.
• Paid leave for childbirth, bonding, and caregiving, plus backup child and elder care support.
• Resources for mental health, meditation, pets, fertility, adoption, surrogacy, tuition, and student loan reimbursement.
• Professional growth investment and time off for a winter recess.