3 часа назад
Director, Revenue Marketing (Sports Marketing)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Revenue Marketing (Sports Marketing): Driving awareness, attendance, fan engagement, and revenue for Troy University athletic programs with an accent on game-day experiences, marketing campaigns, and sponsorship activations. Focus on overseeing revenue-generating events, coordinating digital and social campaigns, analyzing audience data, and improving sponsor ROI.
Location: On site in Troy, Alabama, United States
Company
is a full-service sports marketing and media company that connects brands with sports fans through linear, digital, experiential, college, and high school sports assets.
What you will do
- Oversee operations and sales for game-day special events, activities, and property-specific revenue drivers.
- Design and implement fan experience, marketing, and sales campaigns for assigned sports and revenue-generating athletic programs.
- Support game presentation for men’s football and basketball games and coordinate in-game sponsorship activations.
- Manage activation features within the university athletics app and coordinate social media campaigns.
- Analyze email, social media, and athletics app data to improve sponsor ROI and communication with season ticket holders, alumni, fans, and students.
- Support recruitment, scheduling, and training for the student intern program.
Requirements
- Bachelor’s degree required; a master’s degree is preferred.
- At least 1 year of experience in sports marketing.
- Strong storytelling, communication, organization, and time management skills.
- Ability to work collaboratively while remaining self-motivated.
- Ability to work evenings, weekends, holidays, and other nonstandard business hours when needed.
- Ability to lift up to 25 lbs.
Nice to have
- Familiarity with NCAA rules, college athletics content trends, and current social and digital media trends and specifications.
- Master’s degree.
Culture & Benefits
- Commitment to diversity, equity, inclusion, and equal employment opportunities.
- Reasonable accommodations are available for qualified individuals with disabilities.
- Visa sponsorship is not available for this role.
- Work includes collaboration with university athletics teams, sponsors, students, alumni, fans, and brand partners.
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