Analytics And Insights Lead (AI)

Location: Detroit, United States

Company

hirify.global is an AI-native, platform-enabled B2B digital agency combining data, technology, and creativity to deliver digital, media, technology, and customer experience solutions.

What you will do

• Serve as the primary client-facing analytics lead for CRM initiatives and translate business goals into measurable metrics, insights, and analytical plans.
• Support campaign targeting, lifecycle marketing, and customer retention planning.
• Lead end-to-end analytics projects covering customer segmentation, campaign measurement, predictive modeling, and AI applications.
• Design workflows for A/B testing, incremental lift studies, and dashboard reporting.
• Coordinate analysts, data scientists, CRM strategy, creative, activation, and deployment teams to ensure quality, timeliness, and impact.
• Mentor junior team members and provide technical guidance.

Requirements

• 5–7 years of experience in analytics, data science, or CRM strategy within a marketing or consulting environment.
• Experience leading and managing client-facing relationships.
• Strong background in statistical modeling, campaign measurement, and experimental design.
• Familiarity with first-party CRM data systems, CDPs, and enterprise marketing stacks.
• Hands-on expertise with SQL, Python, and visualization tools such as Power BI or Tableau.
• Experience working with data pipelines and reporting environments, including Snowflake, Salesforce, GCP, or AWS.

Nice to have

• Experience applying machine learning, generative AI, or embedded AI agents to marketing analytics.

Culture & Benefits

• Medical, dental, and vision coverage.
• 401(k) retirement plan.
• Paid holidays and Flexible Time Off.
• Wellness, financial security, and professional growth programs.
• Equal opportunity workplace with reasonable accommodation available during hiring and employment.