Senior Video Lead (Video Advertising)

Location: New York, NY, United States

Company

hirify.global is a global independent platform company integrating business strategy, media, creative, and data through its proprietary Alli operating system.

What you will do

• Lead planning, investment strategy, and execution for video and audio campaigns across linear TV, CTV, streaming, digital video, social video, podcasts, live sports, and emerging channels.
• Develop cross-platform media strategies that improve reach, efficiency, performance, and business outcomes.
• Use audience, viewership, marketplace, and performance data to optimize media allocations and identify incremental growth opportunities.
• Manage media vendor relationships and negotiate premium inventory, value-added integrations, and favorable commercial terms.
• Partner with Analytics and Measurement teams to advance cross-platform attribution and connect media investments to business results.
• Share campaign results, marketplace insights, emerging video advertising trends, and recommendations with clients and internal teams while mentoring junior colleagues.

Requirements

• 7+ years of experience in video, with a Bachelor’s degree or equivalent professional experience.
• Strong expertise in marketing strategy, media planning, media buying, analysis, and data-driven campaign optimization.
• Experience with marketing metrics and multi-channel advertising strategies across digital and traditional platforms.
• Current experience with planning tools including YouGov, MRI, MediaOcean, Nielsen, and Mintel.
• Hands-on experience with Innovid and iSpot for tracking and optimizing media performance.
• Curiosity, adaptability, customer-focused execution, and people-focused leadership skills.

Culture & Benefits

• Professional development programs, mentorship, and career advancement support.
• Paid time off, holiday allowances, paid parental leave, and annual bonuses.
• Retirement or pension plans with contribution matching, healthcare coverage, fertility and family support, and pet insurance.
• Company-funded lifestyle spending accounts and commuter benefits where available.
• Eight paid give-back hours for volunteering in local communities.
• AI Enterprise accounts and weekly AI training sessions.