2 дня назад
CRM HTML Designer/Developer (Email Marketing)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM HTML Designer/Developer (Email Marketing): Developing responsive, personalized CRM email campaigns and reusable templates with an accent on table-based HTML/CSS, cross-client rendering, and dynamic content activation. Focus on designing modular email systems, testing campaigns in Litmus, building Liquid-driven journeys, and optimizing engagement through A/B testing.
Location: In-office Monday through Friday in Plano, Texas, United States
Company
is a technology and data-driven provider of accessible financial solutions through brands including Acima, Brigit, and Rent-A-Center.
What you will do
- Develop and deploy responsive CRM email campaigns that render across desktop, mobile, webmail, and 50+ email clients.
- Design and hand-code table-based, inline-styled HTML/CSS emails using mobile-first and fluid-hybrid techniques.
- Set up personalized journeys, automations, triggers, and audience-specific content in ESP/CDP platforms.
- Test campaigns in Litmus, validating rendering, links, tracking, image weights, and fallback behavior before launch.
- Maintain modular email templates and reusable components while collaborating with product, personalization, legal, development, CX, and data science teams.
- Run design A/B tests and use performance insights to improve email, SMS, and push communications; use AI/GPT to draft campaign copy.
Requirements
- 3–5+ years of experience coding responsive, table-based HTML/CSS email templates and performing cross-client QA.
- Strong knowledge of inline CSS, email-client limitations, Outlook quirks, fluid-hybrid methods, and mobile-first email development.
- Hands-on experience with an ESP such as Zeta Marketing Platform, Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, Mailchimp, or HubSpot.
- Experience with dynamic content scripting such as AMPscript or Liquid and rendering verification using Litmus or Email on Acid.
- Proficiency in Figma, Adobe Creative Suite, or similar design tools, along with collaboration and project management skills.
- Applicants must already be authorized to work for any employer in the United States; visa sponsorship and transfer are not available.
Nice to have
- Experience building modular email systems, component libraries, and documentation.
- Knowledge of deliverability factors, spam-trigger avoidance, A/B and multivariate testing, and performance dashboards.
- Experience creating optimized GIF/APNG assets, kinetic email patterns, and safe progressive-enhancement fallbacks.
- Familiarity with omnichannel orchestration across email, SMS, and push, as well as CDP concepts.
Culture & Benefits
- Cross-functional collaboration with product, personalization, legal, development, CX, and data science teams.
- Work in a fast-paced environment managing multiple projects simultaneously.
- Inclusive workplace committed to diversity and equal employment opportunity.
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