5 дней назад
Manager, Marketing Technology
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Marketing Technology (Cordial/CRM): Leading the APAC marketing technology ecosystem and expanding Cordial across Japan, Australia, and New Zealand with an accent on customer engagement platforms, email and SMS marketing, and regional enablement. Focus on translating business requirements into scalable Martech solutions, building market self-sufficiency, and aligning local execution with global governance.
Location: Singapore, Singapore Corporate Office
Company
operates a global house of brands including Coach and Kate Spade New York.
What you will do
- Act as the strategic Marketing Technology partner for Japan and Australia/New Zealand business teams.
- Lead the continued expansion and onboarding of Cordial across APAC, including ANZ onboarding from July 2026.
- Drive adoption, platform utilization, and business value across the regional Martech ecosystem.
- Provide hands-on guidance for email and SMS marketing technology, including troubleshooting and consultation.
- Develop training, documentation, playbooks, and enablement programs for regional marketing teams.
- Represent APAC in global Martech governance and roadmap discussions while building sustainable local capabilities.
Requirements
- 3–5+ years of experience in Marketing Technology, CRM, Lifecycle Marketing, Marketing Operations, or Customer Engagement.
- Hands-on experience with email and SMS marketing ecosystems and strong knowledge of Cordial or comparable platforms such as Braze, Iterable, Salesforce Marketing Cloud, or Klaviyo.
- Experience translating business requirements into platform solutions and advising or troubleshooting for business users.
- Strong stakeholder management, communication, problem-solving, and cross-functional collaboration skills.
- Experience enabling users through training, change management, platform adoption, or capability-building initiatives.
- Experience working across diverse APAC markets and organizational environments.
Nice to have
- Experience supporting Japan, Australia/New Zealand, Singapore, or Southeast Asia in a CRM, Lifecycle Marketing, Marketing Technology, or Marketing Operations role.
- Experience with Cordial migration, implementation, or optimization initiatives.
- Familiarity with Martech governance, data architecture standards, customer data platforms, and scalable multi-market operating models.
- Experience in fashion, retail, luxury, or consumer brand environments.
- Knowledge of APAC email and SMS compliance requirements, including regulations in Australia, New Zealand, Singapore, Malaysia, and Japan.
Culture & Benefits
- Work within a global, inclusive house of brands focused on individual and collective impact.
- Collaborate across regional and global marketing, CRM, digital, analytics, and technology functions.
- Operate with an emphasis on courage, creativity, customer focus, learning, and results.
- Contribute to team development, strategic agility, and building effective teams.
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